At Metrics That Matter ("we", "us", or "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.
1. Information We Collect
We collect information you provide directly to us, including:
- Account information (name, email address, company name)
- Payment information (processed securely via third-party providers)
- Communication data (support inquiries, feedback)
We also collect information automatically when you use our platform:
- Usage data (features used, pages visited, actions taken)
- Device information (browser type, operating system, IP address)
- Cookies and similar tracking technologies
2. Third-Party Platform Data
When you connect third-party platforms (such as Shopify, Meta, Google, TikTok, or ShipStation), we access data from those platforms on your behalf. This includes:
- E-commerce data (orders, products, customers, revenue)
- Advertising metrics (spend, impressions, clicks, conversions)
- Campaign and ad performance data
- Shipping and fulfillment data
This data is used solely to provide you with analytics and insights within our platform. We do not sell or share this data with third parties for their own purposes.
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our services
- Process transactions and send related information
- Send technical notices, updates, and support messages
- Respond to your comments, questions, and customer service requests
- Monitor and analyze trends, usage, and activities
- Detect, investigate, and prevent fraudulent or unauthorized activity
- Personalize and improve your experience
- Power AI features such as Scout chat and automated analysis agents
4. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
- Encryption of data in transit and at rest
- Regular security assessments and audits
- Access controls and authentication measures
- Secure cloud infrastructure with industry-standard protections
While we strive to protect your information, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
5. Data Retention
We retain your personal information for as long as your account is active or as needed to provide you services. We may also retain and use your information to:
- Comply with legal obligations
- Resolve disputes
- Enforce our agreements
You may request deletion of your account and data at any time by contacting us.
6. Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete information
- Request deletion of your personal information
- Object to or restrict processing of your information
- Data portability (receive your data in a structured format)
- Withdraw consent where processing is based on consent
To exercise these rights, please contact us using the information below.
8. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.
9. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
Metrics That Matter
Email: privacy@metricsthatmatter.com